5 Reasons Financial Services Can't Afford to Ignore Digital Marketing
Here are five reasons why every financial services company needs to start taking digital marketing seriously right away to avoid falling behind their rivals who are already utilizing this effective tactic.
The Customer Journey is changing.
Although it has been around for a while, digital marketing has really taken off in the last few years. According to Google, 80% of people now conduct online research before making a purchase, and Facebook reports that 93% of consumers are swayed by what they see on social media. Your company will succeed if you pay attention to this shift in consumer behavior. Additionally, managing customer expectations when they contact you digitally is just as important as marketing. Your website should be responsive to mobile devices, your pages should include obvious calls to action (such as get started or sign up), and your business should be present on social media platforms like Twitter and Facebook.
People expect a personalized experience.
Everyone is constantly searching for the most amazing and recent thing. And personal finance is no exception to that rule. Whether they are getting their credit score or searching for a new bank account, people expect a personalized experience. They don't want to receive any more spam emails, have advertisements break up their favorite show, or see any pointless content on their screens. Digital marketing can help you do that because it is the best way to connect with your customers and deliver the information they need when they need it. Understanding consumer behavior is the first step because your financial institution cannot afford to make mistakes.
Data analytics and insights from social media sites like Facebook and Twitter are used in The Second Step. The third step is to develop specific strategies for each customer segment, or, in other words, to identify your target market so you can communicate with them effectively. Knowing which messages perform best through which channels (text messages, email campaigns, and social media posts) is the fourth step, which enables you to reach out with pertinent content to raise engagement rates. The fifth step involves tracking your ROI (return on investment) so you can determine how much money you make from each tactic.
Being present where your customers are would be beneficial. Your customers now spend more time using their mobile devices than they do using a computer or TV. The truth is that today's population uses their mobile devices for an average of 4 hours per day. That is a significant amount of time and focus on your company. You will lose out on opportunities and potential revenue if you are not where your customers want or need you to be. Because of this, it's crucial to take into account digital marketing as a tactic for luring and keeping more clients. Financial services companies can reach customers with relevant content at the ideal time and location thanks to digital marketing.
With digital marketing, financial services companies can
Data is key
66% of Americans don't use a financial advisor, according to data from the American Institute of CPAs. The main reason for this is that people have to decide where to look for one or how much it will cost. It also results from people's lack of confidence in financial advisers in the wake of the 2008 market crash. To avoid falling behind, you must accept that we live in a digital age. Financial services cannot afford to ignore digital marketing for the following five reasons: In terms of population share, millennials surpassed Baby Boomers as the largest demographic in 2016. Compared to other generations, millennials are more likely to seek financial advice and prefer online research before making significant purchases or investments.
The competition is online.
Financial services are only now beginning to adopt digital marketing, despite the fact that it has been around for a while. Businesses in this sector must move quickly or run the risk of falling behind. The contest is online, and it has been trending for some time. Financial services cannot afford to ignore digital marketing for the following five reasons: 1) Google's algorithm changes frequently, so what works today might not work tomorrow for marketers. 2) Before visiting stores, consumers look up products and services online; in fact, the majority of shoppers begin their searches by reading reviews of products. In order to receive valuable traffic from potential customers, businesses must have an online presence.
3. Many customers have shifted from traditional brick-and-mortar banking to mobile banking; as a result, businesses that don't have websites that are mobile-friendly are losing out on business. 4) A lot of new technology is making life faster and simpler than ever before, and if your company doesn't adapt, you might lose out on chances to give your customers access to these advantages. For instance, artificial intelligence has spread throughout all sectors of the economy, including the financial sector. And while using artificial intelligence to build customized customer experiences has a lot of potential, doing so also comes with significant risks if not used with care and trained properly.
5) Lastly, two-thirds of Americans now regularly use social media, and the majority of them post reviews of the brands they engage with online. So once more, spending money on social media advertising is essential for business success if companies want to draw in new customers who do extensive research before choosing which company to work with.
