5 Ways to Learn Google Digital Marketing for Free
1. Use Google AdWords' Keyword Planner
Experimenting is the best way to learn digital marketing if you're starting a new business. Google AdWords, a free tool that can help you identify possible keywords that people might be searching for in your industry, is one of the best places to start when experimenting with digital marketing. You can enter up to 10 words or phrases in the Keyword Planner to see how frequently Google has searched for them over the previous 12 months. Additionally, you'll see how competitive these keywords are and receive related keyword suggestions. You can use this information to create a strategy for improving the content of your website and your advertising campaigns.
2. Use GAIQ (Google Analytics Individual Qualification)
Google's free online course GAIQ teaches you how to use the fundamentals of Google Analytics. The course discusses how and why to gather data, various metrics for success, and how applying best practices can help your website accomplish its objectives. GAIQ was created with beginners in mind, making it an excellent way for newcomers to learn the basics without spending time or money. You can test your knowledge with quizzes scattered throughout the course, but if you only pass some of them (or just want more practice), there are more resources on the GAIQ website.
3. Use YouTube
One of the most well-known websites on the planet, YouTube, is a fantastic resource for learning digital marketing. YouTube videos, which frequently function as mini-courses, can teach you everything from how to use Excel or PowerPoint to digital marketing. Another great resource is YouTube, where you can use the search bar to look up information on particular subjects like Google Adwords.
Finally, imagine you want to learn more about a specific subject but are unsure of where to begin. YouTube has a great What To Watch section that offers suggestions based on your interests. A thorough list of Digital Marketing channels is also available, which is useful if you're just starting out and want to engage with the neighborhood.
4. Use Google Developers
You can find resources on Google Developers to learn more about the most recent developments in digital marketing. Both technical and non-technical subjects are available for learning, including: Google Analytics: What is it? How does the Google AMP function? Register for Webmaster Tools and add your website. Keywords, bidding tactics, and campaign settings are the fundamentals of AdWords. Using Google Trends and the AdWords Keyword Tool, conduct keyword research. To create an AdSense account for your blog or website ads. I am familiar with Google Play Developer Console's mobile app analytics. Getting started with Firebase CLI tools and an introduction to Firebase. Utilize the Firebase tools to create an Android app. Welcome to Unity Connect, a fresh method for publishing your game via a vast gaming community!
5. Use Google Webmaster Tools
Google Webmaster Tools is a free set of tools that gives you information on how well your website performs in search results. It's a fantastic, cost-free way to learn about digital marketing! This tool can also provide details about your website's links, backlinks, and the number of pages the search engine has indexed. This section explains how to apply these insights to your website. After clicking on a link within Google Webmaster Tools, look at the diagnostic or analysis page. The next step is to find the issue's source. For instance, if the number of indexed pages has decreased since last month, there might be a crawling problem with your site's robots.
If more than 100,000 new external links are discovered in a single day but only 10,000 have been crawled thus far, your website may have a robot indexing problem. Finally, if some crawlers time out because they are not receiving responses from any hosts, you might have too many invalid redirects set up on your site.
